Technology Facilitates every aspect of our lives. Has Trust been digitised?
Across the 21st century, technology companies have created a plethora of new platforms facilitating every conceivable aspect of our daily lives, from how we discover information (Google) to how we communicate, date, shop, travel and commute. In recent years, this has extended to providing us with new ways to invest (Acorns), budget (Mint), bank (N26) and insure (Lemonade). All have successfully won our trust in a new technology platforms encouraging us to conduct important aspects of our lives in entirely new ways. Historically, pioneers of technologies and unfamiliar business models faced a steep uphill trust battle for their creations to find a willing market. Today, technology is increasingly becoming our greatest ally in this trust building challenge. Our propensity to trust digital platforms is stronger than ever. Full article here.