Innovation happens when trust shifts away from the status quo and towards a new way of doing things. Trust enables innovation in the digital economy by powering new platforms for commerce – from Alibaba to Carousell, Airbnb to Tinder. The effect is nothing short of a revolution. The Trust Economy introduces a structured methodology for companies and individuals to build trust and realise exponential value in the digital innovation economy. Available in major bookstores in Singapore, Malaysia and Thailand (Marshall Cavendish), and in Germany by autumn 2018 (Springer).
Daily we trust a myriad of digital products to serve us the right kind of information (Google), a romantic partner (Tinder), content we enjoy (Instagram), rides (UBER), a place to sleep (AirBnB), work (oDesk) and much more. The Trust Economy explains how these companies are rewiring us to trust in what would have been unthinkable just a few years ago, and why the trust revolution is here to stay. The Trust Economy introduces a six-stage ‘trust-hacking’ methodology for anyone to amplify their ability to innovate and realise value for others and for themselves. As trust is transforming, building it requires a fundamentally new approach – and only the most trusted players will succeed.
This is the book’s Trust Model:
Philipp contributed several articles on how to apply his book to building a start-up, explaining how to use the Trust Model for fundraising a transformational idea, convincing people to invest online and building a successful P2P platform such as Carousell.
What others have to say:
With structure and intellectual rigour, Philipp provides an invaluable framework for organisations to plan and design for trust.
— Jin Kang, OCBC Bank VP of Group Customer Experience, Publisher of Designful.Co
Trust is the elusive currency in politics and economics that everybody craves. Philipp makes a great case for why and how to build it.
— Jörg Dietzel, Audi AG Head of Global Marketing Communication Strategy
Since November the book is also available globally on Amazon.