Innovation happens when trust shifts away from the status quo and towards a new way of doing things. Trust enables innovation in the digital economy by powering new platforms for commerce – from Alibaba to Carousell, Airbnb to Tinder. The effect is nothing short of a revolution. The Trust Economy introduces a structured methodology for companies and individuals to build trust and realise exponential value in the digital innovation economy. Available in major bookstores in Singapore, Malaysia and Thailand (Marshall Cavendish, 2017) and in German throughout the DACH region (Springer Gabler, 2018) as well as on Amazon: English and German. You can also download a sample chapter (English version).
The Trust Economy explains how technology is rewiring us to trust in what would have been unthinkable just a few years ago, and why The Trust Economy is here to stay. It introduces a six-stage ‘trust-hacking’ methodology for anyone to amplify their ability to effectively build trust in the digital economy: As trust is transforming, building it requires a fundamentally new approach, and only the most trusted players will succeed.
Listen to Philipp’s radio interview about the book on Money FM 89.3.
What others have to say:
With structure and intellectual rigour, Philipp provides an invaluable framework for organisations to plan and design for trust. — Jin Kang, OCBC Bank VP of Group Customer Experience, Publisher of Designful.Co
Trust is the elusive currency in politics and economics that everybody craves. Philipp makes a great case for why and how to build it. — Jörg Dietzel, Audi AG Head of Global Marketing Communication Strategy
This is the book’s Trust Model:
Philipp contributed several articles explaining how to apply the Trust Model and how a sound Trust Strategy drives innovation and competitive advantage.