Alibaba to Carousell, Airbnb to Tinder: Trust is the new currency in a tech-driven world. The Trust Economy explains how to make it yours.
Trust is the elusive currency in politics and economics that everybody craves. Philipp makes a great case of explaining why and how to build it. A must read for any marketer!’
– Jörg Dietzel Head of Global Creative and Sales Media at Audi AG
‘Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.
– Tom Goodwin in TechCrunch
Trusted digital technology platforms are powering the new economy. Technology is rewiring our notions of trust, and the effect is nothing short of a revolution. Nowadays, it is normal for us to meet a partner online, stay in a stranger’s house or hitch ride with the next best person. Welcome to The Trust Economy.
The Trust Economy has a profound impact on our economic and social lives. Trust has always been the core of our economy. Human society is a product of what we collectively trust in. As technology is transforming who, what and how we trust, the global economy is evolving with it.
The Trust Economy details what this means for businesses and people. As the nature of trust is changing, our approach to building it needs to adapt. The book introduces a new method for effective trust building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour.
‘Philipp’s brains run at the speed of light. With structure and intellectual rigour, he provides an invaluable framework for organisations to plan and design for trust.’
– Jin Kang VP of Group Customer Experience at OCBC Bank and Publisher of Designful.Co
The Trust Economy explains why everyone should develop a trust strategy to thrive in this day and age. It is available on Amazon in English and German and bookstores. You can also download a sample chapter of the English version. Listen to Philipp’s radio interview about the book on Singapore’s Money FM 89.3: