‘The Trust Economy methodology demystifies trust building in the context of today’s intricately connected, digitally powered, always-on world.’
Trusted digital technology platforms are powering the new economy. Technology is rewiring our notions of trust, and the effect is nothing short of a revolution. Nowadays, it is normal for us to meet a partner online, stay in a stranger’s house or hitch a ride with the next best person.
‘Trust is more than a value maximisation strategy; it embodies the core spirit of entrepreneurship.’
The Trust Economy has a profound impact on our economic and social lives. Trust has always been the core of our economy. Human society is a product of what we collectively trust in. As technology is transforming who, what and how we trust, the global economy is evolving with it.
‘From a trust building angle, being humane (warmth) and delivering on promises (competence) are critical components of trust building processes.’
The Trust Economy details what this means for businesses and people. As the nature of trust is changing, our approach to building it needs to adapt. The book introduces a new method for effective trust-building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour.
‘The core hypothesis of this book remains that any form of new value creation is impossible in the absence of trust, and that maximising it should be the ultimate goal of all good business management.’
The Trust Economy has been featured on many publications, here are some features that will give more insight into why organizations should be building for Trust in the Digital Age.
On Singapore’s Money FM 89.3:
On Malaysia’s BFM 89.9 – The Business Station:
‘Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.’
– Tom Goodwin in TechCrunch