THE TRUST ECONOMY BOOK

Without trust, we have no future. Innovation is impossible without trusting something new. Trust is the new capital and engine of progress. Managing and designing for trust is crucial to thrive in the digital age.
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The Trust Economy explains why trust is the world’s most impactful economic power. Trust gives people and companies the ability to dominate the conversation, maximise their business and build the future they like. But the nature of trust is changing. As global trust in incumbents is at an all-time low, our trust is shifting to digital platforms, interfaces and the data and technology powering them. The Trust Economyis changing who, what and how we trust. Our global economy is transforming with it. This means we need a new strategy and skillset to build trust effectively and win in the digital age.

The Trust Economy details what this means for businesses and people. As the nature of trust is changing, our approach to building it needs to adapt. The book introduces a new method for effective trust-building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour.

The Trust Economy has been featured on many publications, here are some features that will give more insight into why organizations should be building for Trust in the Digital Age.

On Singapore’s Money FM 89.3:

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On Maria Franzoni’s Speaking Business Podcast:

Trusted digital technology platforms are powering the new economy. Technology is rewiring our notions of trust, and the effect is nothing short of a revolution. Nowadays, it is normal for us to meet a partner online, stay in a stranger’s house or hitch a ride with the next best person.
Philipp Kristian | Innovation Keynote Slides
The Trust Economy has a profound impact on our economic and social lives. Trust has always been the core of our economy. Human society is a product of what we collectively trust in. As technology is transforming who, what and how we trust, the global economy is evolving with it.

The Trust Economy details what this means for businesses and people. As the nature of trust is changing, our approach to building it needs to adapt. The book introduces a new method for effective trust-building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour.

BOOK QUOTES

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Trusted digital technology platforms are powering the new economy. Technology is rewiring our notions of trust, and the effect is nothing short of a revolution. Nowadays, it is normal for us to meet a partner online, stay in a stranger’s house or hitch a ride with the next best person. The Trust Economy has a profound impact on our economic and social lives.

Trust has always been the core of our economy. Human society is a product of what we collectively trust in. As technology is transforming who, what and how we trust, the global economy is evolving with it.

Download a Sample Chapter of The Trust Economy.

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