Distrust is the disease of the 20th century. Contracts, parking gantries, locks, security checks and lengthy privacy policies are just the tip of the iceberg. But excessive rules and distrust cause friction, waste time and money and paralyse progress. Technology may have the answer. Digital platforms are making us trust easier and faster than ever before, and the upside is huge. This keynote looks at global macrotrends and how the transformation of trust is shaping our future. Make trust your advantage to survive and thrive in these turbulent times.
- Designing and managing for trust is the new imperative for success in the digital age.
- As technology is transforming who, what and how we trust, our trust-building approach needs to evolve.
- Turning distrust-first into trust-first environments is the foundation for an exponential economy.
Walking the talk: In the age of disruption, only the most trusted players will succeed. The Trust Economy book and its eponymous Trust Economy Model are the definitive resource on maximising value by maximising trust.
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